OREO x BTS
Agency: Dentsu Creative
Role: Creative Director
Social rollout: 19 in feed assets, 9 exclusive close friends story posts
Brands: OREO, BTS
Content Creator(s): Issy Keup, Ehi Omigie
The OREO x Marvel BTS drop spanning over 80 countries was by far the biggest and most challenging social campaign I've had the pleasure of working on. I lead and assisted a team of creatives to ideate, create, and edit social content for the new cookie and BTS talent ideas for TikTok and Instagram to be posted on OREO Organic and cross posted to global channels earning over 70M views across OREO organic platforms.
OREO x MARVEL
Agency: Dentsu Creative
Role: Associate Content Director
Social rollout: 11 assets
Brands: OREO, Marvel
Content Creator: Jessica Tredota
OREO x Marvel had an already established brand campaign story. My role for this work was to come up with a creative wrapper that made sense for organic social that all content could ladder back up to. In addition, I provided feedback, builds, and creative direction on all OREO X MARVEL content on OREO organic social garnering over 4.1M views for tease, launch, and sustain content on TikTok and Instagram.
OREO x POST MALONE
Agency: Dentsu Creative
Role: Associate Content Director
Social rollout: 11 assets
Brands: OREO, Post Malone
Content Creator(s): Ehi Omigie,
Lorena Padetti
Post Malone x OREO "the best OREO ever" social campaign was so fun. I Co-lead content creation and made content for OREO organic social as well as provided ideation support for on set assets capture with Post Malone as talent.
OREO x STAR WARS
Agency: Dentsu Creative
Role: Sr. Content Creator
Social rollout: 5 assets
Brands: OREO, Star Wars
Content Creator(s): Ehi Omigie,
Lorena Padetti, Andie Kent
Star Wars was my very first OREO social campaign I had the pleasure of working on. I acted as a Sr. content creator ideating, pitching, filming, and editing content posted to socials to support the drop of 2 new products based off enemies and villains in the Star Wars series.
